Teen Vogue is a former US print magazine and current online publication launched in as a sister publication to Voguetargeted at teenage girls. Like Vogueit included stories about fashion and celebrities. The magazine had also expanded its focus from fashion and beauty to include politics and current affairs.
T he first time Elaine Welteroth came on to my radar was at a Thanksgiving dinner. American friends in London had invited me and I was torn between gratitude for their hospitality and deep reservations about celebrating something with genocidal undertones. So I decided to embrace the first and challenge the second, arriving with a chilled bottle of wine and a fully loaded YouTube video.
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Once thought of as a glossy fashion bible geared toward brand-conscious girls, Teen Vogue is evolving. You know it was the little sister to Vogue. The digital magazine, now primarily online, is filling more of its page with stories that appeal to its socially conscious audiences on topics including: immigration, race, wellness and politics.
Elaine Welteroth opens up about her life as a curly-haired biracial girl and trailblazing media mogul in her new memoir More Than Enough. This is not just about me. My story is so much bigger than just me.
The first time Elaine Welteroth came on to my radar was at a Thanksgiving dinner. American friends in London had invited me and I was torn between gratitude for their hospitality and deep reservations about celebrating something with genocidal undertones. A federal appeals court nominee broke down in tears during a Senate Judiciary Committee hearing Wednesday, reacting to a scathing letter against his confirmation by the American Bar Association after it conducted 60 interviews and concluded that he was "not qualified" for the judicial branch.
C harlie Knoles is a year-old meditation coach and father based in California. He reads PoliticoProPublica and the Wall Street Journaland posts on Facebook about all sorts, including science, technology and ethics. I saw the links they were posting going to Teen Vogue. When I clicked through, I saw a fantastically well-reasoned piece of writing.
Many people tweeting the story did so with an incredulous tone, seeming surprised that a teen-oriented magazine was publishing incisive political coverage rather than makeup tutorials or One Direction interviews. In May, year-old Elaine Welteroth took over as editor from Amy Astley, who helped found the magazine in Welteroth, the digital editorial director Phillip Picardi, and the creative director Marie Suter have moved the magazine more aggressively into covering politics, feminism, identity, and activism.
Teen Vogue is joining an increasing number of publications that are experimenting with new digital models of the traditional magazine cover as many continue to say goodbye to print in an effort to cut costs. Queen Issa Rae is our new cover star. Teen Vogue had nearly 10 million unique viewers in Aprilbut a year later it has slipped to less than half of that, at just around 4 million, according to ComScore data. Engagement has maintained after our audience saw we were dedicated to covering these subjects that impact their lives.